The Race to Respond: A Humorous Tale of Law Firm Facebook Lead Generation and Speedy Intakes

Welcome to the fast-paced world of Facebook lead generation, where the competition is fierce, and the need for speed is paramount. Picture this: a two-month-long campaign that generated several hundred leads, only to be met with a staggering 98% non-responsive rate. Yes, you read that right. Ninety-eight percent. 

But fear not, for this tale has a twist, and it involves a race against time, a change in strategy, and a hero intake specialist who proved that speed truly does matter.

The Initial Setup: The Slow and Steady Approach

Our story begins with a Facebook lead generation campaign focused on employment law claims that seemed to be going swimmingly. Leads were being generated at an excellent cost per lead, less than $20,  and the client's intake person was on standby, ready to respond within the day. Calls were made, emails were sent, and... crickets. It was as if the leads had vanished into thin air. Out of several hundred leads, a whopping 98% remained non-responsive. The client's intake person was left scratching their head, wondering if they had somehow stumbled into a black hole of unresponsive potential clients.

The Lightbulb Moment: Speed is of the Essence

After two months of frustration and countless unanswered calls, it became clear that something needed to change. We decided to take over intake ourselves during the off hours when the internal intake person was unavailable to:

• Better understand the quality of the leads
• Act on the leads more quickly, and
• When necessary, reach out multiple times by phone.

 Armed with a sense of urgency and a smartphone, this specialist had one mission – to respond to leads as soon as the form was submitted. No more waiting until the end of the day. No more missed opportunities.

The Results: Quick Draw McGraw to the Rescue

The new process was simple yet effective. As soon as a lead form was submitted, the intake specialist would spring into action, dialing the phone number with the speed and precision.

And guess what? It worked. In less than 20 contacts, they had successfully conducted two fully vetted initial intakes. The leads, it seemed, had been waiting for someone to match their urgency.

The Moral of the Story: Timing is Everything

This humorous yet insightful tale teaches us a valuable lesson about the importance of timing in lead generation. Here are a few takeaways:

• Speed Matters: Responding to leads as soon as they come in can make all the difference. Research shows that the odds of qualifying a lead drop significantly after just a few minutes of delay. (Harvard Review)
• Be Proactive: Don’t wait for leads to come to you. Reach out immediately and show them that you value their interest.
• Persistence Pays Off: If at first, you don’t succeed, try again. Sometimes a follow-up email or call can turn a non-responsive lead into a potential client.

Conclusion: The Quick and the Dead (Leads)

In the world of lead generation, timing is everything. Our story of the Facebook campaign and the heroic intake specialist demonstrates that speed and persistence are key to turning leads into clients. So, the next time you embark on a lead generation effort, remember to be quick on the draw and ready to respond. Your future clients will thank you.

And there you have it, folks. A humorous yet educational tale of how a simple change in strategy and a focus on speed turned a seemingly doomed campaign into a success story. Happy lead hunting! And of course, if you need help with your law firm’s intake, our specialist team is available to review your processes or even provide you with outsourced support with trained intake specialists.