Law Firm Content Marketing: Attract More Clients & Become a Legal Authority

In today's digital age, a strong online presence is no longer optional for law firms; it's a necessity.

Regardless of your practice area, consumers and businesses are increasingly researching legal services online, with 96% of people seeking legal advice using a search engine as part of their initial information gathering steps. Effective law firm content marketing can set you apart making sure that your content is one of the first options that potential new clients see. This has the ancillary benefit of driving client engagement and positioning you as a thought leader in your field.

Use of Internet For Law Firm Queries - Did you know?

• 82% of consumers feel more positive about a law firm after reading custom content.
• 70% of people prefer to learn about a law firm service through articles rather than advertisements.

Let’s dive into the world of law firm content marketing and discover how to enhance your firm's visibility, credibility, and client base.

Boost Search Engine Visibility

The primary reason content marketing is essential for law firms is to make your firm more easily found by the potential new clients searching for legal services. You want to make sure that when someone is searching for legal help, your content is in prime position.

Google remains the top search engine with approximately 92% of searches originating there.

Here are some interesting statistics which illustrate how important search engine rankings are:

• The top three Google search results get 75.1% of all clicks.
• The CTR for the first page of Google is approximately 71%, whereas pages two and three combined only receive a CTR of around 6%. This dramatic drop-off reinforces the critical nature of aiming for a first-page ranking.
• Moving up one spot in the search results can increase CTR by 30.8%. Even small improvements in SERP rankings can significantly impact the number of clicks and, subsequently, traffic to a website.

Authority

Sharing expert insights on legal issues through blogs, articles, and whitepapers establishes your firm as an authority in your field.

58% of consumers trust a brand's content more than its advertising, highlighting the importance of quality content in building trust.

Drive Conversion

With 61% of online users in the U.S. making purchases based on blog recommendations, a well-executed content strategy can significantly increase your conversion rates. 
Furthermore, consistent, valuable content keeps your firm top of mind, aiding in client retention.

Engagement

Content marketing provides a platform to address common legal questions, explain complex legal processes, and showcase your firm's successes.

This not only educates your audience but also engages them, creating a connection even before the first consultation.